Privacy & Cookie Policy
Privacy & Cookie Policy
Pursuant to EU Regulation 2016/679 (“GDPR”), this page describes how we process the personal data of users who visit the website www.vivacharter.it and use the services offered.1. Data controller
Via Degli Aranci,33 – 80067 – Sorrento (Na) – Italy – P.IVA 09427891214 Email: serenitysorrento@gmail.com2. Data collected
2.1 Data provided voluntarily
Through the contact and booking forms, the user can voluntarily provide:- Name and surname
- Telephone number
- Date and type of tour
- Number of adults and children
- Free message
2.2 Data collected automatically
While browsing, the following are collected:- Technical and statistical data via Google Analytics 4 (with anonymized IP)
- Interaction data via Google Tag Manager
- Passive geolocation data (via Google Maps)
- Interactions with the WhatsApp Joinchat plugin (clicks on the button, number, time)
3. Purpose and legal basis
| Purpose | Legal basis | Retention |
|---|---|---|
| Request/Booking Management | Contract Execution/Pre-Contractual Measures | 24 months |
| Anonymous statistical analysis | Legitimate interest | 12 months |
| Contact via WhatsApp | Express consent | Not saved on the site |
| Map display | Consent via cookie banner | 12 months |
4. Data recipients
- Hosting providers (SiteGround)
- Google LLC (GA4, Tag Manager, Maps)
- Joinchat plugin per WhatsApp
5. Rights of the interested party
The user may, at any time, exercise the rights provided for by Articles 15-22 of the GDPR by writing to serenitysorrento@gmail.com:- Access, rectification, deletion of data
- Limitation or opposition to processing
- Data portability
- Revocation of consent
- Complaint to the Guarantor Authority (www.garanteprivacy.it)
6. Changes
This policy may be updated. Last revised: July 4, 2025Cookie Policy
This site uses technical cookies and, with your consent, third-party cookies to improve navigation, analyze traffic, and offer interactive features.1. What are cookies?
Cookies are small text files that a website sends to your browser, where they are stored before being retransmitted to the same websites on your next visit.2. Types of cookies used
- Technical cookies: necessary for the functioning of the site, such as managing forms, saving preferences, and accessing content.
- Analytics cookies: Google Analytics 4, with anonymized IP, used for statistical purposes and in aggregate form. Active only with prior consent.
- Third-party functional cookies: Google Maps (geolocation), Joinchat (WhatsApp integration)